Critiar 1

Unit 6

Critical approaches to media products

Understand how media producers define audiences for their product

Understand how media producers create products for specific audiences.

Understand how media audiences respond to media products.

Be able to develop responses to media products.

Psycho graphics: Classifies an audience by their lifestyle, attitude, values and interests.

Succeeders: People who are successful and self-confident. They follow their own idea of what a good product is.

Reformers: Creative, caring, altruistic and not branded conscious.

Mainstream: The largest segment. Big brand products.

Strivars: Status oriented people who seek money approval and social status.

Explorers: Seek novelty and to try new things.

Constrained: People who can’t get what they want or need.

Alternative: Usually an alternative to the mainstream.

Niche or specialist: Special interest groups.

Hipster:  Someone who likes something no one else does.

Succeeders: Batman Arkham Asylum and Batman Arkham City are both Succeeders because if you like the batman films and programmes who will buy the game.

Reformers: Sleeping Dogs is a reformer because it is creative because of the fighting style and no other game has done that sort of fighting style before.

Mainstream: Call of Duty is mainstream because everyone plays it and they are being sheep.

Strivars: GTA 4 is a Strivars because they seek money and they sold billions of copies. 

Explorers: Skyrim is an explorer because the player explorers the world and doing quest and try new things in the game.

Constrained:  Sims is a constrained because people who can’t a game they want play Sims because they are good at it.

Alternative: Ghost Recon Future Solider is an alternative because it’s not mainstream and you don’t get COD fan boys playing it.

Niche or specialist: Heavy Rain is a niche because it is a different type of game it is all cinematic and the player controls the every movement of the characters. There are no other games like that.

Hipster: Silent Hill is a hipster because none of the mainstream gamers like it and there are a very few people who do play it.

I am a reformer, Niche and hipster because I like creative games which are different to mainstream games and most of the hipster games are good. The games I like which are reformers are Sleeping Dogs, Max Payne, Little Big Planet1 and 2, Darksiders 2 and Batman Arkham City. The hipster games I like are Silent Hill, Alpha Protocol, The Bourne Conspiracy, Mind Jack. The niche game I like is Heavy Rain.  I am not mainstream I like games people don’t like because they are different and usually better than mainstream games.

Geodemographics

Geodemographics means where you live in the world.  If they live in a poor area and may not be able to afford the game.  USA, Spain, France, UK, Holland, Japan and China.  When you play a game on multilayer they tend to be western.  Target countries and market it and develop games into different languages.  Content e.g. Call of Duty characters that appeal to its audience.  UK- England- Manchester- football teams- accent- slang- areas Old Trafford, Moss Sides- economic differences have money- no job- tribes- scene kids- middle class- religion- UK, Christian. 



Profile of the class:

What music do you like?
Connor: mixed
Louis: mixed
John: mixed
Joe: mixed all similar because they all like mixed music
Dave: mixed
Ryan: mixed

Jacob: classic
Ben: heavy metal
Jordan: heavy metal all similar as most like heavy music
Ciaran: heavy metal
Casey: mixed

What games do you play?
Connor: RPG
Louis: shooter
John: mix
Joe: shooter majority like shooters
Dave: shooter
Ryan: sport

Jacob: anything with good lore
Ben: anything
Jordan: anything majority like anything
Ciaran: anything
Casey: anything with a long series

Do you like ponies?
Connor: yes
Louis: no
John: no
Joe: no most don't like ponies
Dave: no
Ryan: no

Jacob: no
Ben: yes
Jordan: no most don't like ponies
Ciaran: no
Casey: no

Where do you live?
Connor: Timperley
Louis: salford
John: sale
Joe: hill green all from different areas of Manchester
Dave: stretford
Ryan: partington

Jacob: sale
Ben: alti
Jordan: urlam all from different areas of Manchester
Ciaran: sale
Casey: wythenshawe

Why do you high five a lot?
Connor: don't
Louis: don't
John: don't
Joe: don't all don't
Dave: don't
Ryan: don't

Jacob: don't
Ben: (answered with a high five)
Jordan: (answered with a high five) few do
Ciaran: don't
Casey: don't

Why do you have hair like girls?
Connor: don't
Louis: like it
John: dunno
Joe: don't most don't
Dave: don't
Ryan: don't

Jacob: don't
Ben: think it gets girls
Jordan: think it get girls                        
Ciaran: think it gets girls
Casey: think it gets girls

What have you found to be most unifying factor between the people you profiled?
The most unifying factor of the people we profiled like the same style, genre, games and films.


When did your profiles start to narrow down and became more defined?
The profiles started to narrow down when they got asked the question again.


What did you find difficult about this activity?
Some people were not answering the questions properly and saying stupid answers. Which made it hard to profile them.

Geodemographic of profile of a country
UK- Is rich and gets all the latest games. Games popular there are Call of Duty and Fifa. A banned games is Manhunt 2 because it was to gorey, violent and distressing.
USA- They get all the games first. Popular games are COD and Fifa.
Canada- "                                         "                                                "
Western Europe- Some games are modified for some countries because COD has Nazi zombies so it is changed for the Germans. The games have different languages for the countries. In Germany Dead Rising and Dead Rising 2 got banned because of all the vilonce and cruelty.
Japan- Don't get all the games western Europe gets and America because some games are too violent or to rude so the government bans those games. Final Fantasy franchise. They get the games after Europe get the games and they are the last to get the latest games.
South Korea- South Korea is the same as Japan. Anmie games.
South America- Is similar to America as well. They play the latest games like COD, Fifa, Battlefield and Skyrim. Banned GTA 3 becuase of violence and cruelty and Homefront because to avoid diplomatic tensions with North Korea.
China- They ban some games for being to violent or rude and they play latest games like COD, Fifa and all so Final Fantasy. The Chinese have the game in their own language so it is easier for them to understand what the characters are saying. Football manager 2005 was banned because Tibet got recognized as an independent country.
Australia- They all so have a few banned games but still get most of the latest games.
North Africa-  Some bits are poor so they don't get to play video games but some parts are rich so they can play video games. They play the same games as Europe, America, Canada, the Middle East and UK.
Middle East- Most parts are poor so you don't get many people play video games but there are a few playing them. They play the same sort of games as Europe, America, Canada, Australia and UK. They have banned a lot of games like GTA franchisem, Dead Rising franchise, Dragon Age franchise, Call of Duty 4, Fallout New Vegas, God of War franchise, Max Payne 3, Red Dead Redemption, Saints Row The Third, Mass Effect 2 and 3 and Spec Ops The Line. They have all be banned because of violence, cruelty,  pornographic scenes, gore and gambling. They have so many bannded games because of their religon and most games have violence and gore which goes against their beliefs and they are not aliud to play video games which have blood, swearing, pornographic and drugs.